Hololive Production, or simply known as hololive, is a Virtual Talent agency consisting of Virtual YouTubers owned by Japanese tech entertainment company COVER Corporation. The name hololive was initially used for COVER's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, this hololive branch was merged with Cover's male HOLOSTARS agency and INoNaKa (INNK) Music label to form a unified "hololive production" brand. In 2019 and 2020, the agency debuted three overseas branches: hololive China (since disbanded), hololive Indonesia, and hololive English. As of 6 October 2022, there are 71 active hololive-affiliated talents with over 67 million subscribers on YouTube. Gawr Gura, a talent from its English branch, is the most subscribed VTuber worldwide with over 4 million subscribers.