ISIS-chan was originally conceived by users of 2channel as a response to the propaganda of the Islamic terrorism group ISIS. The character is a moe anthropomorphism of ISIS and soon became a meme across some Japanese social media. Their intentions were to flood the web with ISIS-chan's images to make the character rank highly in Google's search engine results (Google bomb). If things go well, they hoped that an Internet search for ISIS will come up with the moe character instead of militant propaganda sites. The campaign has become a part of the social media war that the US and the UK have already launched against ISIS. ISIS-chan received an Utau voicebank in December 2015.
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