Masaki Akemiya

Akemiya is a classmate of Sumika's, though Sumika doesn't take notice of him until he one day tells her he thinks she's cute. This is a comfort to Sumika, who feels "uncute" but wants to appear that way in hopes that her best friend, Ushio, may return her feelings; Ushio makes it clear again and again that she likes "cute" girls. (Source: MyAnimeList)