Wiz is an important supporting character in the KonoSuba series. She is a lich who is the owner of a "famous" Magic Item Shop in Axel and used to be referred to as the Ice Witch when she was an adventurer fighting against the Demon King. Wiz is one of the only characters in Konosuba to have her honorable actions be taken quite seriously in the entire series and one of the only characters considered by Kazuma to be an actual good person. Wiz is a lovely and well-endowed woman, looking barely twenty years old, with fair skin and a curvaceous figure. She has brown eyes and straight brown hair reaching down to the front of her shoulders, further behind her back and slightly curling at the tips. Her fringe sometimes covers her right eye. Wiz also possesses a single ahoge that arcs off the top of her head. Wiz's color theme is purple. She usually wears a light purple long dress under a dark purple hooded gambeson robe with golden props, and dark-purple boots. Over her robe, Wiz uses a golden cross brooch with bat wings. Clumsy and forgetful at times, Wiz is a kind and caring young woman despite preconceptions with being a lich. She is very innocent and meek and apologizes quite frequently, making her a target for bullying by Aqua or Vanir and with Beldia constantly throwing his head under her skirt, but eventually even they start treating her with more respect once they spend more and more time with her. The townspeople, though, have tremendous respect and confidence in her. Wiz is usually gentle and polite, yet can be serious and mature, acting like a big-sister figure. She is also hopeless with money and business. Her shop hasn't had a single profitable month since it first opened in Axel Town, mostly because it sells items that are seemingly useful but have negative side effects or endgame equipment despite being located in a town for beginning adventurers. Before she became a lich, Wiz was very strong-willed and very competitive, but also very compassionate and willing to sacrifice herself to save her comrades by becoming a lich. She used to be somewhat wrathful and ruthless, but she was still a very nice and altruistic young woman who fought against the Demon King's army so she could help other people. The only way to get Wiz angry is by harming the innocent, as the only reason she became a Demon King general in the first place was just so the Demon King's army wouldn't harm any bystanders, and once she found out that fellow Demon King general Hans had murdered a bystander, she immediately dropped all neutrality and started fighting him.