Yuyu Haya is a third year student in the Hero Course at U.A. High School. Yuyu has short, cropped, dyed reddish hair and reddish-brown eyes with long lower eyelashes. She is usually seen around Nejire Hado, who is her best friend at U.A. She loves all things cute and knows how to design clothes, as she is seen working on outfits for the Miss Con Beauty Pageant at the School Festival.