Kikyō Kushida is one of the main characters of the You-Zitsu series. She is a student of Class 1-D. She is quite popular in her class as well as the whole school as she aims to befriend everyone. Kikyō is a teenage girl who is considered highly attractive by the boys in her class and other boys in the school where her trademark is her short beige-colored hair paired with gradient crimson eyes and she is noted for having a well-endowed figure and an average height. When she is outside school, she wears a light blue dress with hints of white and has a teal-colored jacket covering it. Kikyō boasts tremendous popularity among students as the D-Class' idol who aims to be friends with everyone not just in D-Class, as shown when she extended her hand to Honami Ichinose of B-Class. On the outside, she has a bubbly personality. She attempts to get along well with Suzune Horikita (Kikyō's classmate), but the latter coldly refuses her gestures of friendship numerous times. It is revealed that she also has a rancorous side to her personality which she hides from everyone behind her bubbly façade. She is also very spoiled, as indicated by her tendency to resort to temper tantrums if she doesn't get what she truly wants the most: clout and recognition. Thus, she hates everyone who even minutely opposes that goal. She openly professed her hatred for Suzune and cursed her repeatedly, which Kiyotaka Ayanokōji unintentionally overheard. After she caught him watching her tantrum, she threatened him not to tell anyone about it, otherwise she would accuse him of sexual assault after purposely grabbing his hand and putting them on her chest to leave fingerprints as false evidence. She also felt no hesitation or uneasiness when she placed his hand on her own breast as evidence of her accusation. She returned to her bubbly self immediately after he promised he'd keep her secret, which left him to question over which personality she displayed was real. Despite her strong disdain for Suzune, she still attempts to befriend her so as to achieve her goal. Although she blackmailed Kiyotaka to keep her secret, she still interacts with him openly after the ordeal. Nevertheless, the latter now treats her with the upmost of caution and suspicion due to her two-faced personality. In a private conversation with Kiyotaka, she revealed that her dislike for Suzune is due to the latter not having a hidden side unlike herself. During this interaction, she acted sincerely for once which was juxtaposed to her violent tendencies Kiyotaka was prepared for. Despite that, part of her other-self was seen later on when she called Kiyotaka mean for being vague in his respond to her question. Her façade is praiseworthy as she has been able to dupe the majority of her peers into thinking that she was a bubbling and solicitous individual, however, keen observers like Airi Sakura and Ichika Amasawa have been able to deduce that there was something more mysterious, perhaps even sinister, to her than she lets on. She once told to Suzune and Kiyotaka that she loves when people around trust her to the point of telling her personal things, and if it's a secret that no one else knows expect herself even better, because that means she is in a special spot on each people's life and brings her thrill and an unexplained joy that turns her on. She is also cold and vindictive when she loses the attention and trust they had given to her previously. In middle-school, the incident that made a whole classroom fight each other was a response of Kikyo in which she revealed the most deep and personal secrets that she hadn't post on her blog. To fullfil her goal she is capable of double-crossing people, even selling her entire class as long as it benefits her. Sometimes she acts more out of resentment or spite instead of reaching her goal. In the drama CD which shows the characters' daily life, her personality was clearly demonstrated. She always prepares a to-do-list even when hanging out with her group of 'friends'. After confirming the participants, she will prepare possible courses of action, conversation topics, phrasing, and a-must say sentence beforehand so as to not leave any weaknesses for them to exploit or hold against her. With this, she believes that no weaknesses will accidentally slip out. Additionally, she felt that others won’t have the chance to gossip behind her back and ruin her good girl image especially after she went to extensive lengths to preserve it. In the light novel, more of her violent tendencies are shown as she reveals that she hated Kiyotaka from the moment she met him for reasons yet to be revealed. Her behavior hints that she merely sees everyone as a way to boost her reputation and chooses to hide it to avoid losing support. This is somewhat seen as it was revealed that she and Suzune went to the same middle school and her reason for trying to befriend her was to see if Suzune had discovered her secret. In the end, she sees everyone as a means to an end and doesn’t see them as anything more. It is further revealed that the reason behind her actions is because of jealousy, especially when it comes to studies and sports. Due to this overly competitive spirit, she is considered a hard worker by Suzune. There is nothing too low that she wouldn’t do in order to be the best. After Kiyotaka displayed her true nature for their classmates to see, Kushida attempted to destroy the whole class by exposing everyone's' secrets that was once entrusted upon her, just like she did in her previous school. She did not mince her words and insulted all those naive enough to trust her, believing that it was already the end of the journey for herself. Thus, knowing that there was nothing left for her to lose, she wanted to entertain herself one last time through witnessing their despair at having their darkest secrets laid bare. After her true personality was exposed then saved from expulsion by Suzune, she cried in frustration. After that incident, she remain absent in class by staying in her dorm thinking their is no place for her to return in class considering all the reputation she built came crashing down when her true nature was revealed to the entire class and telling their dark secrets. When she returns to class, she apologizes to Wang, Shinohara, and Matsushita for revealing their secrets but lacking sincerity of her words. She decided to contribute the class although she did it for herself in order to avoid expulsion by owing debt to her for her contribution in order to survive until graduation. Despite her overall personality, she has shown genuine fear towards Kiyotaka and Ichika as she has come to view them abnormal. Afterwards, she adopted a neutral attitude towards him before it seemingly evolved into a romantic fixation towards Kiyotaka. Her reaction to this is that of blushing and hitting her head to process the new feeling.
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