He's a brutal warrior that loves good women and his main drive is sex. He'll go through any means to have sex. He's incredibly straightforward (although he will unhesitatingly fabricate stories in order to get laid). He is shameless in admitting that his goal is to get laid or frontally tell a woman to have sex with him as soon as he meets her. Despite this, he is very uncomfortable in the face of romance from other girls that end up genuinely falling in love with him, especially evident when Kenshin Uesugi confesses to him during the events of Sengoku Rance. Prior to the start of the series, he purchased a slave named Sill Plain. He makes her cook for him, clean, carry his stuff, and have sexual intercourse on a regular basis. He's also a gigantic jerk with her most of the time and is always bullying her or blaming her when they are in trouble. Despite how much of a bastard he can be to Sill, deliberately trying to hurt her or kill her will make him incredibly angry. He actually values her deeply and shows great concern for her, to the point that most believe that he's in love with her, but he will always deny it claiming that she's "just his slave". Rance shows very clear traits typical of a "tsundere" towards Sill. Even though he's quite cruel with her most of the time, she actually loves him as well and follows his every order and has even been willing to die to save him. He's very brutish and cruel, and almost deliberately acts against all principles of morality (although Sill claims he is just "mischievous" and is not a bad person fundamentally). He always plays dirty and is an overall jerk to more or less everyone, even the people he likes. He hates men in general and doesn't like to work with them unless they are really useful and efficient at what they do. However, he can't stand handsome men because he thinks they could steal his women. He often abuses his power and loves to prove his superiority over his enemies. He's so cruel that even the Gods judged him wrongly. They expected him to become an evil, brutal king that would bring chaos unto humanity, so they would be entertained by the massive amounts of human suffering. Instead, Rance actually shortens the wars he's involved in and minimizes any human suffering. He's basically a twenty-year-old man with the mind of a really horny teenager. He's not averse to killing people for trivial things like ruining his sandcastle or just to test out Sill's healing power. Rance knows that things like rape, murder, and stealing are bad but he himself just doesn't believe it's bad when HE does it. He is incredibly arrogant and believes he's the greatest in the world, often referring to himself as Rance-sama. He also judges people based on their appearance, a prime example of this is Louis Quitowack while they are technically allies due to both being members of the Keith guild, Rance constantly attacks him and beats him up. However, he does have some morality in terms of sex. He will never attempt to have sex with a child; he is actually horrified by the idea and hates pedophiles, calling such a practice "heretic" and "monstrous" (Although in Rance II/Rance 02 he had sex with Mill Yorks, who was transformed into a more mature form due to the power of the Phil Ring, oblivious to the fact that she was actually a child and is haunted by this fact). His "no loli" rule especially applies to his daughter and doesn't allow anyone to lay a finger on her. He's also firmly against incest. Rance is actually a very protective and caring father (to her anyway) and would mobilize armies to guarantee his daughter's safety. He also disapproves of necrophilia. Also, while he himself might be a borderline rapist personality wise, he generally believes women should be able to walk away having enjoyed the experience. Recently, he has matured a little and found enjoyment in making the girl climax as well. As long as she's cute or beautiful, he doesn't care for their personality. Voluptuous, slender, virgin, slut, he likes them all. Ages he finds them attractive are between 15 to 29. Note this doesn't mean that he will only like women of those ages, but rather women that look to be around that age group. He has no problem in having sex with beings that are thousands of years old if they look like 20-year-old women (like Dark Lords or Devils). Later in the series, he prefers to have consensual sex and will attempt persuasion before going straight to rape. Rape is usually his "last resort", although factually he will always do so if other resorts fail, or simply if he's angry with the girl's attitude or previous actions. Despite the fact that he has raped many women and will always attempt to have sex with every beautiful woman that crosses his path, he's actually very caring towards women outside of the bed. He doesn't blatantly look down on any woman and will always protect any cute girl that is being abused. He also hates people that hurt or kill women. Sometimes he's surprisingly good at helping others with their psychological problems and has various leadership qualities as well as an always-positive attitude, which is why he ends up being charismatic to some girls despite his negative points. Also, he almost never will outright kill a woman even it's his enemy. Such a girl must be both extremely ugly and evil, as even Dark Lords will be spared if they're cute enough. There have been a few instances in which this wasn't the case, though. In Rance III he claimed that he would kill Satella if she had killed Sill. A non-canon example is in Kichikuou Rance. If Sill is executed, when Rance finds Ruberan (the one that originally defeated him and captured Sill) he will be so enraged that he will order to have her gang-raped to death by his soldiers. If Sill was not executed, however, Rance will just happily laugh after capturing Ruberan and will even release her after she meets with her sister Merim. Rance also has an unexpected hobby. He loves to collect rare shells and he actually has a fairly impressive collection. He becomes incredibly upset if a shell breaks and finding a super rare and unique shell usually gives him more satisfaction than sex. Rance also develops an interest in shoujo manga during the events of Rance Quest, thanks to Magic; before that he used to look down on them. He can drink, but he does so just to look cool. He's not actually that strong a drinker, and in fact loses to both King Gandhi and Arms Arc in drinking contests during the events of Rance Quest, Leila in Rance IV, and Oda Nobunaga in Sengoku Rance. He doesn't believe in the preaching of the AL Church, and is not affiliated with any religion. His signature outfit is green clothes and a cape. Aside from having a magic sword and a Hyper Weapon (and by that, we mean his dick), he himself is an ordinary male human in almost all respects. He also has some iconic shark teeth, a trait that was inherited by his children.