Yui Yuigahama

Yui Yuigahama is a student in Class 2F of Sōbu High School and the first official customer of the Service Club. She later becomes the third member of the Service Club. Yui's appearance varies from book to book. When first introduced, she is described to have loose, shoulder length chestnut-brown hair that would sway when she walked. She is also mentioned to not follow the dress code, wearing her skirt short, the top three buttons of her shirt undone, and a heart charm on a gleaming necklace. Later, her hair is shown to be usually worn in a loose side bun. In the anime, Yui has fair skin, light orange hair that is almost always seen with a loose side bun, and peach-reddish eyes. She is mostly seen wearing the standard school uniform: a black blazer with a white collared shirt underneath, a red ribbon tie, and plaid skirt. She wears her tie loose, sometimes omits the tie and blazer, and has the top buttons of her blouse undone. She also wears black knee high socks. During the fireworks festival, she wears a pale-pink yukata with a flower pattern and tied with a large crimson sash as well as wooden geta sandals. Yui is a cheerful and outgoing girl. She's very optimistic, hardly sad or upset - and even when she is, she has a smile on her face. She has stated that she always wants to fit in, and that disagreeing with friends brings her anxiety - however, things change as she joins the club, with her learning to really be herself thanks to Hachiman and Yukino, who are naturally less diplomatic and more blunt. Hachiman initially describes her as the typical good looking, dumb, popular type, but is later proven to be wrong. While she can be naive, she's overall intelligent, and her social skills are her strongest point. She has a friendly attitude to mostly everyone around her and usually ends up befriending them. She is not all deterred by those who are initially dismissive of her kindness, such as Hachiman Hikigaya and Yukino Yukinoshita, even after both criticized her. She has nicknamed the two, "Hikki" and "Yukinon" respectively, which both dislike at first but eventually accept as normal. She has nicknames for almost everyone and even asks for people to give her her own nickname during her birthday party. She is an expert at reading the mood and adjusting herself to it. Because of this, she often hides her true opinion and states what others want to hear in order for things to go smoothly. Yui's very sensitive to the politics of the class. She's known as the "glue" of Hayato's clique, as she is always the one providing the energy and friendliness. She dislikes being a disturbance. She admires both Yukino and Hachiman for being blunt and their willingness to share their opinions no matter how harsh they may be. Yui has stated their honesty, straightforwardness, and independence are the reasons she joined the Service Club. After her experience with the Service Club, she was able to speak her mind a bit more, showing how much she developed socially. While she still remains naturally people-oriented, Yui has now become more able to be who she is, and to recognize who true friends are. For example, though she and Yumiko are in the same group, due to the latter's domineering, arrogant and bossy nature, she has initially trouble telling her she becomes friends with social outcasts like Yukino and Hachiman, but later on she loses this trait. Due to Yui's personality and appearance, she gets hit on by the male student population, but gets away by using Yumiko as an escape route. Though Yui is both cute and social, she is mentioned having no boyfriend as most boys believe that they can't land a date with her, choosing to give up as stated by Tobe. She can be very determined when she sets her mind to something, demonstrated when she decides to run for student council, as well as when she forces the events of Volume 11 to happen. In her guidance counseling survey, Yui wrote she wants to get along with everyone and wished to be friends with everyone even after graduating.